Personal injury demand letters are the first impression in the claims process—and first impressions matter.
Writing a demand letter for personal injury claims is much more than a formality. Demand letters are critical for establishing liability. They influence settlement negotiations. And great demand letters set the stage for maximum claim viability.
Drafting a winning demand package shows clients that you and your firm are serious about obtaining fair compensation.
Continue reading to learn more about how to write demands that lead to fairer settlements and policy limits. See how EvenUp can enable your team to claim bigger and settle faster.
The demand letter serves as a cornerstone of your case strategy. It formalizes your client’s claim, sets the tone for negotiations, and positions you as a formidable advocate.
Personal injury lawyers must recognize the unique role this document plays in achieving a favorable settlement.
You know that it's not enough to simply make a settlement demand letter look legit. Demand letters must be full of detailed, accurate substance. Such a meticulously crafted letter is a powerful tool for achieving favorable outcomes.
Here are ten best practices for writing personal injury demand letters.
Immerse yourself in the case details before drafting a demand. Review all medical records, police reports, accident reconstruction findings, and other relevant documentation. Look for potential weaknesses in the case, such as pre-existing conditions or gaps in treatment, and be prepared to address them proactively.
Ensure that every aspect of the demand aligns with the evidence collected, maintaining consistency between the narrative and supporting documentation. Failure here can provide ammunition for the defense, so consistency is paramount.
Tailor the length and level of detail in your demand to the magnitude of the claim.
Your introduction should immediately establish the purpose of the letter. Identify the parties involved, the date and location of the incident, and your client’s primary injuries. For example:
“This letter serves as a formal demand for compensation on behalf of our client, [Client], who sustained significant injuries in a motor vehicle collision caused by your insured, [Defendant], on [Date] at [Location]."
Cite any relevant statutes or legal precedents reinforcing your client’s claim, such as referencing jurisdictional deadlines for responding to the demand or initiating litigation—subtly conveying your preparedness to act if the settlement process stalls.
The facts section is your opportunity to provide a precise and factual account of the incident. Begin with a chronological narrative, including the events leading up to the accident, the actions of the defendant, and the immediate aftermath. Use this section to clearly establish liability, connecting the defendant’s negligence to your client’s injuries.
Incorporate objective evidence such as photos, videos, or witness statements. If video footage of the accident shows the defendant’s failure to stop at a red light, reference this evidence explicitly to strengthen your narrative.
This section is critical to demonstrating the severity of your client’s injuries. Provide a detailed account of the injuries, supported by a medical records summary and necessary terminology. Explain the implications of medical diagnoses rather than merely listing them. For example:
“Following the collision, [Client] was diagnosed with a displaced femoral fracture, requiring surgical intervention and an extended hospital stay. Post-surgery, [Client] underwent 12 weeks of physical therapy and continues to experience chronic pain and limited mobility.”
Attach all relevant medical chronology (MedChron) and additional documentation as exhibits. This should include imaging reports, surgical summaries, and treatment records. Be thorough, as missing or incomplete documentation can undermine the perceived value of your client’s claim. Consider using legal AI medical chronology software to paint an accurate and compelling treatment timeline of the plaintiff's recovery—being wary of treatment gaps and the negative impact they have on case value.
Economic damages are the tangible financial losses your client has incurred. Itemize these damages in detail, breaking them into categories such as:
Providing a clear and defensible calculation of economic damages strengthens your demand letter for personal injury and makes it more difficult for the opposing party to dispute.
Non-economic damages, such as pain and suffering or emotional distress, require a more narrative-driven approach. Use this section to humanize your client, illustrating how the injury has affected their daily life. For example:
“Prior to the accident, [Client] was an active individual who enjoyed jogging and playing with their children. Due to ongoing pain and limited mobility, [Client] can no longer participate in these activities, resulting in significant emotional distress.”
Although non-economic damages are inherently subjective, vivid descriptions and personal impact statements can make them compelling.
State your total compensation demand clearly, ensuring it reflects economic and non-economic damages. Avoid arbitrary figures—justify the amount with supporting evidence and comparable case outcomes. For example:
“Based on the documented economic damages of $145,000 and non-economic damages reflective of the significant impact on [Client]’s quality of life, we demand total compensation in the amount of $400,000.”
The tone of your demand letter should be professional yet assertive. Avoid inflammatory or emotional language, which can alienate the opposing party. Focus on presenting a logically compelling argument that emphasizes the strengths of your case.
Insurance adjusters and defense attorneys will scrutinize your letter for weaknesses. Preemptively address potential defenses, such as contributory negligence or pre-existing conditions, to demonstrate that you’ve thoroughly considered the case. For example:
“While [Client] had a pre-existing back condition, medical records confirm that the herniation at L4-L5 is a direct result of the subject collision.”
This proactive approach strengthens your position and minimizes opportunities for the opposing party to undermine your demand.
Conclude your letter by reiterating your demand and setting a specific deadline for response. Express your readiness to proceed to litigation, but avoid making empty threats. For example:
“We expect a response to this demand within 30 days of receipt. Should we not receive a satisfactory response, we are prepared to initiate litigation to pursue our client’s rightful compensation.”
A strong closing leaves no doubt about your commitment to securing a fair resolution.
A compelling personal injury demand letter requires strategic acumen and meticulous attention to detail. While expertise and experience are irreplaceable, leveraging advanced tools can significantly enhance the efficiency and effectiveness of your demand letters.
Generating consistently strong demands requires comprehensive, persuasive writing. By investing the proper strategy and advanced tools during the demand letter process, personal injury firms can effectively represent clients and lay the groundwork for a successful negotiation.
In terms of advanced tools, EvenUp began with Demands™ that deliver a 69% higher likelihood of reaching policy limit settlements.
We've since released AI Drafts™, an AI-first tool for drafting legal documents.
But EvenUp does more than drafting. Its Smart Workflows™ feature automates case triggers—such as optimal demand timing, treatment follow-ups, and missing document alerts—so firms avoid delays and advance cases proactively. The Medical Bill Summary tool helps automate extraction and verification of medical charges, excluding unrelated items and keeping the team current on policy limits.
Together, EvenUp offers an integrated, AI-driven platform that accelerates PI case handling, reduces manual burdens, and helps firms settle smarter and faster.
EvenUp enables personal injury lawyers to focus on their core strength—advocating for their clients—while automating and optimizing the most labor-intensive aspects of the demand letter process.
Schedule a call to see how EvenUp elevates your demand letter strategy.
The process of sending a personal injury demand letter involves outlining your injuries, damages, and requested compensation. You’ll send it to the at-fault party’s insurer, supporting it with evidence like medical bills, accident reports, and witness statements.
The optimal time to send a personal injury demand letter is after completing medical treatment or reaching maximum recovery. This ensures accurate damage valuation and supports your claim with complete documentation.
While you can draft your own personal injury demand letter, a law firm ensures it’s persuasive, accurate, and compliant with legal standards. Attorneys can maximize your settlement by professionally presenting your case.
You don’t always need a personal injury demand letter to file a lawsuit, but it’s highly recommended. A demand letter often leads to settlements without court, saving time and legal costs.
A great example of a personal injury demand letter includes a detailed accident summary, medical expenses, lost wages, and clear compensation demand. It’s professional, evidence-based, and written to encourage fair settlement negotiations.
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